We work in partnership with several international and renowned ski and ski boot manufacturers. We also like to showcase local talent, which is why Faction features prominently in our shop.
When it comes to clothing, Kari Traa and Mons Royale thermals are extremely sought-after. But this year you might also be tempted by the new “FW” clothing line. In partnership with Faction and sold exclusively at No1 in Verbier, these accessories combine a cool attitude with a respect for mother nature: the Gogglesoc sunglasses protectors and Phunkshun neck warmers are made from recycled plastic bottles.
Our in-store Norrona shop offers a huge range of new clothing and accessories for an unforgettable skiing experience. You’ll find the three lines of skiwear from the Norwegian brand: Lofoten for experienced freeriders, Lyngen for ski touring and freerando, and Tamok which mixes the snowboarder look with a more urban style.
and much more
Jean-Claude Luyet, aka Squid, has been working at No1 since 1985 and took over as boss in 2007. He has established a dedicated team around him, which is made even better every winter by his carefully selected team.
Our experts come from all over Switzerland and Europe and will help you find the equipment which best suits your level and your goals.
We speak (mostly) English, (a lot of) French, Valaisan (on request) as well as Spanish, Italian, German and Dutch.
Come and see us; we’re only 50 metres from the Médran cable car!
