It is a story of a group of dedicated freeriders, riding the most beautiful slopes of Verbier. Faction was born from their innovative ideas which evolved into prototypes and then into skis in 2006. In just a few years the brand has charmed the world's greatest ski champions and can be found on all the top ski podiums: Freeride World Tour, Olympic Games and X Games. More than 100,000 fans around the world now follow this group of skiers, artists, filmmakers, engineers, business partners, dreamers and film directors, all united by their love of the mountains and finding the perfect ski to make the most of them.
Faction skis: renowned for their technical performance as well as offering a sense of freedom, fun and adventure. Come and test them at No1!